Tech is moving so fast, Companies are facing this digital transformation challenges, while tech leaders like Microsoft or Google are releasing and deprecating features every 6 months or less; have a centralized identity service will be a game changer at the moment of design your user experiences and services.

Identity and Security

User's security and identity are crucial, when you are providing online experiences, know who is the person you are interacting with, and at the same time securing all contact information, can give you the ability to create very unique user experiences and interactions, imaging have a SSO (Single Sign-on) across all your external applications (either mobile or web based); users can navigate from your customer service portal to your Sales Portal, without enter their emails and passwords every time.

Most applications come with their own auth methods individually, that could be simple at the beginning, but what happen if you have to handle 50 thousand or hundreds of millions of customers. here is where using a centralized identity provider becomes a mandatory adoption.

Another reason to count with this level of security is that you will be dealing with many strategies around your digital transformation, achieve quickness on all those initiatives will give you leverage and flexibility to try out more and see what is working for you and your clients, putting aside the risk of compromise your customer information.

As many other organizations, like NBA Clippers or government dependencies, you can also find the solution to many security and integration problems around your business growing, by getting a centralized system to take care of all your user information.

Types of Identity Providers (B2C vs B2B)

Lets make this clear, usually your company will handle all your employees accounts in one internal identity provider, for example, if you have Office 365 you are using Azure Active Directory (B2B), which will help you to administrate your employee identity and security inside your organization, your employees will be able to do actions such share documents, access their email, use their Organizational apps, like CRM, ERP, Office Suite, Teams, etc.

In order to maintain your Customer's identity and security you will need a slightly different approach, in this case it is about Azure Active Directory B2C (based on AD B2B), basically, you will have an isolated identity provider only for your customers, and on top of it, features to fully customize the user experience, like different on-board flows, integration with social media providers (Google, Facebook, LinkedIn, Twitter, etc.) and it is fully customizable, so you can show your brand's look and feel.

Once you understand the differences among them, you will be ready to start designing your architectures, remember, Identity B2B is all about your internal operation and security, in the other hand, you should use Identity B2C to handle all your external interactions, not only customers, you can also handle partners, providers or any other third party actor.

Conclusion

Having an identity provider is more than just authentication, it is a way to generate trust with your customers, and also gaining insights to improve your services and applications, tracking how users monthly interact with your applications in order to improve adoption and usability.

Other benefits you may found:

• Pricing (you can have up to 50K monthly active users in a free tier)
• Analytics (risky users and anomaly detection)
• Scalability (protect all your applications and services)

If you have any further question, you can always send us a message on Evenart Contact.

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